Blupath, specialist provider of IOT and Physical Web communication solutions, is taking its first step in the fashion industry in partnership with up and coming brand MARCHA HUSKES in this year’s WHO’S NEXT show at Port de Versaille, Paris, 2 – 4 September 2016.

Blupath, utilizing its own award winning Physical Web platform, provides innovative and powerful solutions that combine together connectivity technologies to turn objects, products, and locations, into dynamic communication portals between customer and business. In WHO’S NEXT, MARCHA HUSKES will utilize Blupath’s SMARTTOUCH cards to digitally communicate the lookbook of its ‘MILA & JAMES’ label to interested individuals, while providing a portal through which such individuals can reach Marcha Huskes latest designs and news.

MILA & JAMES showcases long-term trends with its complete selection of versatile fundamentals. With its own signature, MILA & JAMES distinguishes itself as a creative but lasting fashion label, stimulating awareness of sustainable fashion. MILA & JAMES collections consist of relaxed luxury essentials with an everyday attitude and minimalist look, made of materials with a comfortable and casual feel. For Blupath, the project marks its first move into the Fashion Industry, and signals effort to launch its ‘Blupath in Fashion’ solution offerings for the industry in the upcoming months.

For Blupath: Tel: 0035799010483

For Marcha Huskes: For Mila & James: