Proximity communications and moving away from the ‘app-based economy’

by Christos Symeou | Mar 17, 2017 | Location based solutions

When I was a younger man and still going through my university studies, one of the basic concepts that we were introduced in marketing, was that any product could be evaluated as a combination of 3 different types of ‘features’: First, you have features...

Η Blupath καινοτομεί και πάλι συνεργαζόμενη με την Bitnik, την μεγαλύτερη εταιρεία στο χώρο των ηλεκτρονικών συναλλαγών Bitcoin στη Σλοβενία

by Christos Symeou | Mar 7, 2017 | Location based solutions

Η Blupath, εξειδικευμένος παροχέας λύσεων ψηφιακής επικοινωνίας, έχει μόλις ολοκληρώσει εφαρμογή του συστήματος της ‘Blupath Infopoint’, σε αλυσίδα...

Blupath, innovates again in partnership with Bitnik, the leading Slovenian bitcoin company

by Christos Symeou | Mar 6, 2017 | Location based solutions

Blupath the specialist, omni-channel, proximity and physical web solutions provider, has just completed a deployment of its Infopoint system in a chain of BitCoin ATMs operated by Slovenian company Bitnik in Ljubljana, Slovenia.  Bitnik is the leading Slovenian...

Mobile Customer Engagement in the Physical World: Beyond the App-Based economy

by Christos Symeou | Mar 2, 2017 | Digital Tourism

In this third guest article hosted by WhichPLM, we write about digital customer engagement in the physical world beyond an app-focused approach. We explore the potential of new connectivity technologies to connect products and locations to rich interactive experiences...

Πώς το «Restaurant Hub» φέρνει την καινοτομία σε εστιατόρια και επιχειρήσεις εστίασης κάθε είδους

by Christos Symeou | Jan 1, 2017 | Location based solutions

Πώς το «Restaurant Hub» φέρνει την καινοτομία σε εστιατόρια και επιχειρήσεις εστίασης κάθε είδους Στην Blupath, στόχος μας είναι η χρήση της τεχνολογίας για...