by Christos Symeou | Mar 17, 2017 | Location based solutions
When I was a younger man and still going through my university studies, one of the basic concepts that we were introduced in marketing, was that any product could be evaluated as a combination of 3 different types of ‘features’: First, you have features...
by Christos Symeou | Mar 7, 2017 | Location based solutions
Η Blupath, εξειδικευμÎνος παÏοχÎας λÏσεων ψηφιακής επικοινωνίας, Îχει μόλις ολοκληÏώσει εφαÏμογή του συστήματος της ‘Blupath Infopoint’, σε αλυσίδα...
by Christos Symeou | Mar 6, 2017 | Location based solutions
Blupath the specialist, omni-channel, proximity and physical web solutions provider, has just completed a deployment of its Infopoint system in a chain of BitCoin ATMs operated by Slovenian company Bitnik in Ljubljana, Slovenia. Â Bitnik is the leading Slovenian...
by Christos Symeou | Mar 2, 2017 | Digital Tourism
In this third guest article hosted by WhichPLM, we write about digital customer engagement in the physical world beyond an app-focused approach. We explore the potential of new connectivity technologies to connect products and locations to rich interactive experiences...
by Christos Symeou | Jan 1, 2017 | Location based solutions
Î ÏŽÏ‚ το «Restaurant Hub» φÎÏνει την καινοτομία σε εστιατόÏια και επιχειÏήσεις εστίασης κάθε είδους Στην Blupath, στόχος μας είναι η χÏήση της τεχνολογίας για...