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MUSEUMS ON THE OMNI-CHANNEL PHYSICAL WEB: A NEW PARADIGM FOR VISITOR ENGAGEMENT

MUSEUMS ON THE OMNI-CHANNEL PHYSICAL WEB: A NEW PARADIGM FOR VISITOR ENGAGEMENT

by Christos Symeou | Feb 1, 2017 | Digital Culture

In the last year or so, I have been lucky enough to have had the opportunity through the work that we do, to meet and talk with the administrators of a large number of cultural and tourism institutions. Such meetings have had me visiting and exploring local museums,...
The Physical Web for Omni-Chanel Marketers: Challenges and how we are working to resolve them

The Physical Web for Omni-Chanel Marketers: Challenges and how we are working to resolve them

by Christos Symeou | Dec 15, 2016 | Location based solutions

What is the Physical Web? Imagine you are hungry at home and thinking about what you’d like to have for dinner. You open the fridge, look inside, but find nothing you’d really fancy in there. Traditionally, you could look online for local food delivery...

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