We recently had the opportunity to publish an article in WhichPLM, an independent digital magazine dedicated to product development for the fashion industry, outlining the potential of the Physical Web and IoT to increase transparency and improve consumer engagement.

In our piece we discuss the possibilities of utilizing Physical Web technologies to enable communication both between the label and the final consumer, as well as between the manufacturer and its various suppliers. We are very excited to be working in the space and to soon be introducing two new solution in the IoT in fashion industry: http://www.blupath.co.uk/solutions-for-the-fashion-industry/.

You can read our article at: http://www.whichplm.com/editors-choice/the-physical-web.html